Jun 30

The active ingredients in beauty products sold by Arabah are as old as the Dead Sea from which they come, but the company’s website technology has to be state-of-the-art. Microsoft SQL Server 2008 data management software provides lower cost, less complexity, and better enterprise support than Arabah says it would have seen with open-source MySQL. The results: 20 to 25 percent annual growth and the flexibility to meet new and larger market needs.

usiness Needs
Arabah is the official U.S. distributor of the Jericho by Paloma line of beauty products made from Dead Sea minerals. The high-end line includes skin care, cosmetics, hair care, and bath and spa products. The minerals they contain come from the lowest point on the surface of the earth, from an inland sea so salty that nothing can live in its waters—the same source that once supplied minerals to Aristotle, Herod the Great, and Queen Cleopatra.

Since Arabah serves the entire United States with Jericho products, the company must make the most of technology to maximize its sales potential. Arabah had gone into business with a small, static website that the company quickly outgrew. In 2009, Yaniv Zigron, Chief Executive Officer and Founder of Arabah, and his colleagues began to contemplate replacing the old site with a new, larger, more functional, and more reliable site that would serve Arabah for years to come.

The new website would have to include e-commerce capability to replace the manual order fulfillment process that Arabah used alongside its initial site. It also would have to be as scalable as it was reliable. As a business owner, Zigron wanted all this for the lowest possible price. His small company had little capital to spare; and a big company—which Zigron envisioned as the future for Arabah—wouldn’t get big and stay big without keeping its corporate eye on the expense sheet.

To create the new website, Zigron turned to CSW Solutions, a Microsoft Certified Partner. CSW is a technology consulting company dedicated to creating customer software solutions that provide exactly the type of business results that Zigron and Arabah were seeking.

Arabah and CSW considered their options, at first focusing on an open-source solution that included MySQL database software. This seemed to make sense. Arabah, as a small company, was cost sensitive; MySQL was available without a licensing fee. Then, the two companies looked closer.

With MySQL, ongoing maintenance would cost more than it would with a full-featured product, such as Microsoft SQL Server 2008 data management software. Similarly, MySQL would require complex and costly add-ons to support many of the features that SQL Server supports out of the box. The mission-critical nature of the Arabah e-commerce site required readily available, cost-effective, around-the-clock enterprise support. SQL Server 2008 came with that support; MySQL didn’t. The companies switched their development plan to SQL Server 2008.

Given the importance of the website, having a backup, business continuity, and disaster recovery plan is crucial. SQL Server 2008 helps support these needs by providing a differential backup of the database every hour and a transaction log every 15 minutes. Because SQL Server 2008 stores all data for the website, the site can be restored within minutes to virtually any previous point in time.

“By choosing SQL Server, Arabah provided us with the opportunity to work with a solid, scalable, and reliable solution that we could rely on as a storage platform for this existing project and any future development,” says Yoel Sommer, Principal and Cofounder of CSW Solutions.

Arabah is using its new, SQL Server 2008–based website to drive continued growth, to enhance customer service, and to serve as a fully functional, extensible information platform for years to come.

Scalability and Functionality for Future Growth
The website supports 2,000 simultaneous customers and can be scaled out easily and cost effectively to support more customers with the addition of commodity computers.

The site also fully integrates video, text, photo, and e-commerce functions, providing a comprehensive and appealing online environment that will not just support growth, but also encourage it. Zigron estimates that the new website will contribute to growth in net income of 20 to 25 percent over each of the next five years.

“The website is important to us in a number of ways,” says Zigron. “We use it to support our wholesalers as well as our growing market of direct consumers. Online sales are increasingly important to our overall projections, so our site has to generate an increasing amount of revenue. Thanks to Microsoft technologies, it does.”

Automation, Reliability, Boost Customer Service
Customers, too, benefit from the solution, which supplements the already high standards of service at Arabah. The new site automates customer service functions, giving users timely and accurate responses and a better overall experience, including email messages on shipping status and other order updates. The high level of reliability that Arabah gains from SQL Server 2008 means that customers can access the site virtually 24 hours a day, seven days a week.

Extensibility Meets Increasing Requirements
Zigron’s choice of SQL Server has already paid dividends to Arabah in its ability to meet new and growing requirements. For example, CSW designed the site for SQL Server 2008 Express, a license-free edition that is well suited to sites such as Zigron’s. But the company’s growth—together with Zigron’s interest in easily adding functionality as needed—led CSW to scale up the site before going live to SQL Server 2008 Standard, without having to make any significant changes.

Zigron sees capabilities in SQL Server 2008 that Arabah can add to its deployment when the company needs them. For example, business intelligence tools in SQL Server and Microsoft Office will make it possible for Arabah employees to conduct increasingly sophisticated analyses of sales by using at-a-glance visualization tools.

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Jun 27

Do you know your skin type? To get ultimate results and make the right choice of skin care, you must know your skin type first.

Each of us is born with a unique skin type that cannot be changed over the years. Nevertheless, you can keep your skin healthier and more beautiful if you know how to treat it. So if you want to look your best, the first step is to identify your skin type. The sooner you determine your skin type, the better you can match it with the best recommended methods to treat your skin and make it look vibrant and smooth.

5 Skin Types

Basically, we can identify 5 basic skin types: normal, dry, oily, combination, and sensitive. Each has their specific qualities and requires different types of care.

Normal skin

Normal skin is considered a very low maintenance skin type, usually elastic and supple. Normal skin types look clean and smooth, and don’t usually suffer from breakouts of redness.

Oily Skin

Try to wipe your face in the morning with a clean facial tissue right after you wake up. If the tissue reveals spots of facial oil on it, mostly on the cheeks, nose and forehead areas, then you have an oily skin type. Oily skin requires more care then normal skin. It tends to look greasy, coarse and shiny, with enlarged pores. Oily skin can suffer from breakouts and even acne. On the other hand, oily skin is not prone to much wrinkling. Therefore, the most important care for oily skin is cleansing, to eliminate excess oil and clear the pores. Also, if you have oily skin, avoid oil based creams and go for water based ones.

Dry Skin

Dry skin tends to feel flaky, dry and tight. Sometimes dry skin can feel irritated or tingly. One of the biggest concerns of dry skin is that it can easily develop wrinkles and fine lines. In order to keep dry skin healthy, apply moisturizing creams regularly, preferably day and night. Deep nourishing masks can be very helpful as well.

Sensitive Skin

Sensitive skin is usually very similar to dry skin, although it tends to become inflamed and irritated more easily. Sensitive skin tends to have reddened areas, and it is also prone to breakouts and spotting. This is a very fragile skin type that requires special care.  Make sure to use products that are made especially for sensitive skin, and use products that do not contain any harsh chemicals which can harm it.

Combined Skin

Interestingly enough, combination skin is the most common skin type of all. If you have a combined skin type, you probably have oily skin around your nose and forehead, and normal to dry skin around the cheeks. To treat combination skin, make sure to cleanse it thoroughly to avoid breakouts and extra shine on your T area (nose and forehead). Apply moisturizing creams on your cheeks and dry areas, to keep your skin looking fresh and relaxed.

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Jun 20

Summer is almost here and vacation plans are at their peak. Could you imagine a vacation on the shores of the Dead Sea? Here’s all the information you need in order to get the most out of the Dead Sea’s treasures.

What is so special about Dead Sea?

Its name might be intimidating, but the Dead Sea has been a source of health and wellbeing for centuries. It is documented that Cleopatra herself used the salts from the dead sea to tone her skin, relax her body, and clear her mind thanks to the dead sea therapeutic and cosmetic benefits.

The unique setting of the Dead Sea makes it one of a kind throughout the whole world. Known to be the lowest point on earth, 1,240 feet below sea level, it has more saline than any other sea. This unique combination makes it impossible for any living aquatic life to sustain, thus the name the Dead Sea. But in This special setting, the natural minerals are unusual, including chloride, potassium chloride and sodium chloride. Those Minerals have been clinically proven to increase body circulation, and help the skin to maintain its natural moisture. Moreover, researches show that the Dead Sea minerals can heal psoriasis, eczema, acne and even reduce wrinkles and healing ailments.

The Dead Sea is actually a huge lake- Water flows in mostly from River Jordan but does not follow anywhere, and are quickly evaporates under the strong sun. However, minerals and salts brought into the sea remain. The result is a Mineral content in water that reaches up to 30% (only about 3.5% in most oceans).

Pack up your suitcase!

The Dead Sea is located in the Syrian-African Rift Valley, in between Israel and Jordan, only 19 km from Jerusalem. Year-round sunshine and dry desert air make it the perfect weather for a vacation on one of the many hotel resorts and spa. Swimming in the dead see is quit impossible, but flouting on the heavy salty water is a wonderful experience (just don’t forget to wear sun screen!).

In the southern part of the sea are hot springs of oily black mud, where you can have curative mud baths. Enjoy the remarkable view of huge salt pillars, the yellow desert, and the red mountains of Judah, offering abandon of activities, like hiking, snappling, archaeology and more.

Getting the Dead Sea closer to you

Tempting as it all sounds, not everyone can have a vacation at the Dead Sea itself. But this doesn’t mean you can’t have all the benefits of the Dead Sea minerals and nutrients right in your home. A 20 minute bath with some Dead Sea salt will draw toxins out of your body.

Jericho Skincare provides an extensive selection of luxury Dead Sea salts and Dead Sea mud products. Get your own spa treatment with this Relaxing Body Kit. Enjoy Dead Sea bath salts and Dead Sea mud wraps, for a wonderful skin year round.

Be careful: Many bath salts are now sold on the market, but not all of them are actually from the Dead Sea. When buying your bath salts, remember to check if the label specifies it is from the “Dead Sea”.

Jun 11


Your dad is the best… He taught you how to ride a bike, made you feel safe at night and loved you no matter what. This Father’s Day, show him how you feel with the best grooming and skin care products for your dad.

Father’s Day is a wonderful opportunity to tell your dad just how you feel about him. On June 20th celebrate Father’s Day with your father or maybe even the father of your children.

Yes, most skincare products are for women, but Jericho Skincare carries a wonderful series of skin care products, designed especially for men.

Does your father have a skin care routine?  Here are some tips that will improve your dad’s grooming habits:

  1. Shaving first thing in the morning won’t get you a closer shave: right after waking up the skin is steel puffy. Give your skin some time to deflate; it will help you get a much closer shave.
  2. Exfoliating is great for removing dead skin cells, but for men it is also important to prepare the skin for shaving to reduce cuts and razor burns.
  3. After shaving, apply an after-shave balm to soothe and protect your skin. Make sure you avoid aftershaves that contain alcohol, and also shaving products with menthol because they may irritate skin.
  4. Men get wrinkles too! To reduce wrinkles and other signs of time, such as discoloration and loss of firmness, apply a rich moisturizer after shaving.
  5. For sensitive skin, rub shaving cream thoroughly into skin. Avoid extra foamy shaving creams that contain skin irritants such as Sodium Laurel Sulfate.

Our excellent men’s series includes JM Facial Scrub, a unique foaming gel that cleans and moisturizes dry skin. This scrub is rich in Dead Sea minerals, Vitamin C and Chamomile extract.

For a smooth shave, JM After-Shave Balm soothes razor burns and leaves the skin smooth, supple, and well protected. It’s also Paraben-Free and rich in Dead Sea minerals.

Finally, JM Facial Firming Cream is a mineral-rich cream that helps diminish fine lines and wrinkles, discoloration, scarring, pore size, and rough or uneven skin texture. The cream contains grape and almond oils that moisture the skin.

For a wonderful Father’s Day gift surprise your father with our JM Man Care Kit, which contains both the facial scrub and the facial firming cream…. for a great deal.

Happy father’s Day to you all!

Jun 4

Towel[1]The perfect facial in just 4 easy steps! Learn how to get your skin ready for some summer sizzle

Summer is an amazing season, sunny and full of surprises. But for your skin, summer could be dangerous; wind, heat, dust and excessive sun exposure can easily harm your skin and affect the way it looks and feels. Thus, making you feel less vital.

During the summer, your skin suffers mainly from excessive sweat, which can lead to clogged pores and breakouts. In addition, ultraviolet (UV) rays dry out your skin and literally “cook” the natural elastines and collagen of your facial skin. Some UV rays hit the surface of the skin and can cause redness and burning. Others penetrate deeper into the skin and damage your skin from within. That can result in the production of wrinkles, uneven skin tone, dryness, and other signs of aging.

Luckily, a few simple skincare techniques can help you get the skin you want. Some women believe that facials are complicated or expensive, but we at Jericho Skincare know it doesn’t have to be this way.

For a radiant healthy skin, we recommend weekly and even bi-weekly facials. Make sure you have all your products ready to go: deep clean cleanser, exfoliation, deep nourishing mask, moisturizers and of course sun screen. Facials can be real fun; you can even invite  friends over and enjoy quality time together. Ready? Here we go!

First things first, cleanse your face with a deep clean cleanser. The Jericho Cleanser opens up pores and gently removes makeup residue and other impurities. When choosing a cleanser it is important to choose one that does not dry out your skin, but leaves it refreshed and soft.

Now you are ready for some exfoliation, to eliminate dead skin cells and deeper impurities. The Jericho Exfoliating Facial Mask allows thorough exfoliation for all skin types. Rich in Dead Sea minerals, this mask removes dead cells that are clogging the pores, and promotes the natural process of cell renewal. The peel-off mask accelerates the assimilation of nutrients by the cells, which results in increased blood circulation.

Now that your skin is so clean and pores unclogged, the next step would be to nourish it with a deep nourishing mask. Jericho Mud Mask is an exclusive product. It provides your complexion a refreshed and luminous appearance. Composed with Dead Sea Black Mud and bees wax, this all-natural product revitalizes the skin by softening the pores.

Last but not least moisturize, moisturize, moisturize! Depending on your skin type, use a moisturizer that is right for you. For older skin, the Jericho Restoring Day Cream will firm and tighten your skin, helping to boost skin elasticity. This means fewer wrinkles, deep creases, and visual signs of aging. Combine with the Jericho Lifting Serum and you have yourself the perfect facial for summer. For younger skin, try the Jericho Moisturizing Day Cream, and enjoy a luminous soft skin that will shine all summer long.